As social media usage is skyrocketing, most of your audience / future customers are probably talking right now about your products, competition, expressing their current interests… Brands are quickly finding that customer segmentation – and member identification - on social networks is an increasingly daunting, albeit fundamental, marketing concept. These conversations can be a gold mine for predictive indicators for business decisions with the help of the right technology. Scan & Target is here to help you find actionable customer intelligence in the haystack of social media conversations and segment it according to your needs We will identify who your customers are (existing, potential, lost) on social media, per product with the relevant attributes (sentiment analysis, card holder, intents…). This information can easily be plugged into your existing BI /CRM systems.