Moderation

The Challenge

Social Networks and Community services are a wonderful vehicle for bringing people together. But today the value of the relationship depends on the quality of content.

If you do not control your UGC, it can damage your brand, your members and your advertisers (legal problems, image, etc.).
If you do not analyze your UGC, how can you monetize and therefore expand the community?

Today most publishers are relying on a combination of keyword filters and human moderators to maintain their editorial standards. Both are far from perfect. Keyword filters are no match for the language diversity encountered on the Web or mobile networks (you can easily thwart the filter by simply replacing a letter with a symbol). Full human moderation, on the other hand, is expensive and occasionally biased, and is not suited to instant messaging or huge volumes.

 

Scan & Target solution

Scan & Target provides innovative moderation solutions combining a powerful real time filtering engine and/or seasoned off shore moderators (delivering an average cost reduction of 30% to 75% for our customers).

Our filtering engine can categorize in real time 100% of the UGC text on your service (management of alterations, variants, SMS language, etc.). Non-compliant messages are blocked and alerts sent to the moderation team. Moderators simply focus on potentially litigious cases (a small fraction of the UGC).

The engine can be tailored to your editorial line and is delivered with the required Smart Wordbooks (racism, drugs, violence, traffic diversion, etc.).

The solution is multilingual (main European languages, Arabic) and easy to implement (SaaS or appliance).

 

Try out our API for yourself!
Create a free 7-day trial account below:

 

Benefits

Reduce your costs by reducing human intervention (on average by between 30 to 75%).

Highly flexible solution which can be tailored to your needs (rules can be different for nickname or chat message) provided as a hosted model or an appliance.

Improve the efficiency and reactivity of your moderation process and protect your brand and responsibility.

 

 

 

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